JOURNEYS OREGON: A FRESH LOOK FOR A PORTLAND NONPROFIT SERVING YOUTH THROUGH SPORTS MENTORSHIP
The long-standing nonprofit, Journeys Foundation, wanted to step boldly into the future through a rebrand while preserving its grassroots essence. As a Black-led organization deeply embedded in Portland's BIPOC community, the organization had grown significantly, impacting hundreds of youth annually through mentorship and athletic programs. By modernizing its identity, the newly-named "Journeys Oregon" sought to attract broader support, maintain its strong community bonds in Portland and beyond, and ensure sustainability for future generations.
ROLE: Art Direction, Branding, Visual Identity
TEAM: Kelley Nonprofit Consulting
